Ford’s foray into the electric vehicle industry has encountered a few road bumps. The Ford Explorer, based on the VW platform, will now be available in June, with beginning deliveries due in August.
The electric Explorer represents a crucial step in Ford’s shift to electric vehicles in Europe. This SUV, built in cooperation with Volkswagen on the MEB platform, combines German engineering with Ford’s signature American flair. Ford has invested €2 billion in renovating its Cologne factory to enable electric vehicle production.
Despite initial enthusiasm, Ford’s electric Explorer has experienced an eight-month production delay. Ford originally planned to begin production at the end of 2023 with sales beginning in early 2024, however the timeframe was pushed back due to changing battery specifications. This delay could be costly for Ford, as competitors continue to roll out new electric cars at a rapid rate.
When the electric Explorer comes in Europe, it will be available in two trim levels: Explorer and Explorer Premium. With a base price projected to be less than €45,000, it joins a highly competitive pricing area. Chinese manufacturer BYD has already reduced the price of its electric SUV, the Atto 3, by up to 15% in Germany, raising concerns about Ford’s ability to compete.
In the United States, Ford is also not resting on its laurels. The company has confirmed an electric three-row SUV ideal for road trips, with a large interior and a range of up to 350 miles. While Ford has not provided exact pricing information, the firm is pitching this SUV as an appealing option for American buyers.
Ford’s ambitions in Europe extend beyond the electric Explorer. The business intends to go all-electric in Europe by 2035, with a lineup of nine EVs. The electric Explorer is expected to play a key role in Ford’s target of selling 600,000 EVs per year in Europe by 2026. However, the production delay may cause Ford to slip behind competitors that are quickly expanding their EV products.