Hyundai Motor Calls for Transformation in Software-Defined Vehicle Development

At the 3rd Annual HMG Developer Conference, Korea’s largest mobility developer festival, Hyundai Motor Group (the Group) discussed its vision for the future transformation of software-defined vehicles (SDVs).

Over 1,000 people attended the HMG Developer Conference on November 13 at the COEX Auditorium in Samseong-dong, Seoul.

Since 2021, the Group has held the HMG Developer Conference to share the most recent research and development results with external developers and to identify fresh mobility technology talent in order to expedite the transition to SDVs.

Among the nine companies that attended this year’s conference were Hyundai Motor, Kia, 42dot, Hyundai Mobis, Hyundai Autoever, Hyundai Kefico, Hyundai Transys, Hyundai NGV, and Motional.

Chang Song, President and Head of Hyundai Motor Group’s SDV Division and self-driving mobility unit 42dot, gave the keynote address and also kicked off the on-site event.

In order to achieve convergence with the software sector, President Song emphasized SDV concepts such as decoupling, architecture transformation, and value chain transfer. He also emphasized that the key challenge of SDVs is to cause a fundamental shift and revolution in vehicle design from a hardware-centric to a software-centric approach.

To that end, Song emphasized that the time has come for brilliant developers to take on the mission of modernizing the development environment by incorporating software industry practices for vehicle development, which will affect how customers engage with SDVs.

“SDV is a technology that can break down time and space while providing the ultimate freedom of movement to countless people,” stated the US president. “The role of developers with a competitive spirit is critical to advancing the new era of mobility.”

In his presentation, Ji-han Yoo, Senior Vice President (SVP) of Hyundai Motor Group’s Autonomous Driving Center, highlighted real-world applications of developers’ research, including the first film of the creation of an autonomous parking tower’s remote parking prototype (RPP).

Remote autonomous parking is a technology that allows a driver to exit their vehicle and have it park itself at the touch of a button.

The footage, shot at Hyundai and Kia’s Namyang Research and Development (R&D) Center, shows the test car safely driving away from the drop zone to an unoccupied location.

According to SVP Yoo, the Group is working on remote autonomous parking technology based on precise maps and parking tower placement data. He also revealed that they are developing memory parking technology, which will autonomously park by remembering the route the vehicle drove and where it parked.

Video also revealed other driving assistance features such as LFA (Lane Following Assistance), Smart Cruise Control (SCC), Forward Collision-Avoidance Assistance (FCA), and the National Assembly RoboShuttle pilot service.

SVP Yoo also revealed a comprehensive strategy for the advancement of self-driving technology, which includes the integration of vital technologies and the expansion of development networks. This technique has two parts: universal safety and selective convenience.

In addition, the Group hosted presentations by outside experts, such as Michael Sebetich, Vice President of Engineering at Motional, a joint venture between the Group and Aptiv, and Professor Sangkeun Lee of Korea University’s Department of Artificial Intelligence.

Following the keynote speakers’ talks on SDV, autonomous driving, mobility services, and artificial intelligence, there were presentations from development professionals and topic lectures. Attendees appreciated thematic Q&As in particular, as they freely shared their experiences and knowledge.

Hyundai Motor Group Calls for Transformation in Software-Defined Vehicle Development at HMG Developer Conference

As a conference side event, the Group provided several attractions such as recruiting counseling programs, photo booths, and recruitment events. The recruiting counseling program brought together HR managers and development specialists from each field to address questions and engage in in-depth discussion with participants.

Furthermore, the Group shared its developer presentation video, which featured developers from various industries, on the HMG Developer Conference Homepage:

The film’s presenters discuss traditional vehicle development as well as the current technology trends and developments in SDV, such as infotainment, connected autos, deep learning, computer vision, vehicle data, and cloud computing, in 48 sessions.

To learn more, viewers can ask questions and leave comments in the comment section of each video. To foster dialogue between participants and speakers, the Group aims to keep the online session comment sections up until the end of the year.

The Group has launched the ‘HMG Developers’ online platform in conjunction with the 3rd Annual HMG Developer Conference. The platform’s purpose is to share the Group’s developers’ know-how with external developers while also increasing communication via a developer blog that will give developer-related event announcements, technical knowledge, and different events.


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