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Volvo has begun the production of its EX90 electric SUV, marking the start of deliveries to customers by the end of this month. Originally set to start production in 2023, the EX90 faced a delay due to software issues, but the brand has now announced that the first batch of vehicles is en route to Volvo retailers in the US and Europe.
Volvo CEO Jim Rowan said:
After driving it for 950 kilometres through three states in the US in various driving conditions and road surfaces, I only have positive memories. The charging, the handling, the ride comfort, the silence of the cabin and the epic sound system, the reliability, the tech and the feel of the UI – I’ve never driven a Volvo car like it. The EX90 is the start of a new era for Volvo Cars, and it begins now. The Volvo EX90 embodies our future as a fully electric car maker, with cars that continuously get better over time thanks to core computing and software updates. It’s a testament to our global engineering capabilities and reaffirms our position as a leader in the ongoing technology shift in the car industry.
Production and Delivery Timeline
- Production Start: June 2024, in the United States.
- Initial Deliveries: Expected to begin by the end of September 2024 for US and European customers.
- Ramp-Up Phase: Volvo plans to increase production and expand deliveries to additional markets between Q4 2024 and Q1 2025, which spans from October to March.
Key Features of the Volvo EX90
- New Flagship Model: The EX90 is Volvo’s new flagship SUV, representing a significant shift for the company. It is the first Volvo to utilize a “core system” powered by advanced technology.
- Advanced In-Car Technology:
- The EX90 features an AI-powered core computer system built on the Nvidia Drive platform, combined with the Qualcomm Snapdragon Cockpit platform.
- These technologies aim to provide a “more responsive and convenient car experience,” although specific functionalities were not detailed.
- Safety and Smart Features:
- The EX90 is equipped with a suite of sensors, including radars, cameras, and lidar. These sensors continuously collect data to enhance safety features, making it the first Volvo to include lidar technology.
- The car also supports 5G connectivity and over-the-air software updates, ensuring the vehicle remains up-to-date with the latest software advancements.
- Range and Charging Capabilities:
- The EX90 offers an impressive range of up to 373 miles (WLTP), aligning with Volvo’s commitment to electric mobility.
- It is the first Volvo to support bi-directional charging, which allows the vehicle to both charge from and supply power to external sources, enhancing its utility in energy management.
Strategic Outlook
Volvo’s introduction of the EX90 reflects the brand’s ambition to lead in the electric vehicle market by combining advanced technology with its well-known commitment to safety. With the new EX90, Volvo sets a precedent for its future electric vehicles, emphasizing a smarter, more connected, and safer driving experience.
While the full impact of the EX90’s features and technologies remains to be seen, the combination of cutting-edge AI, connectivity, and safety tech positions it as a strong contender in the premium electric SUV segment.
