Tesla has introduced a lower-priced Cybertruck. The new entry version starts at $60,000. This is the lowest official price since launch. At the same time, Tesla reduced the price of the Cyberbeast.
New $60,000 Cybertruck Explained
The entry model now uses dual-motor all-wheel drive. One motor sits at the front. One motor sits at the rear. The previous lowest trim used a single rear motor.
Despite the lower price, key features remain:
• Motorized tonneau cover
• Power outlets in the bed
• AWD traction for snow and rough surfaces
Price History and Expectations
Tesla originally discussed a $40,000 starting price in 2019. When deliveries began in 2023, early versions reached around $120,000. Tesla later offered a $70,000 trim, which was discontinued.
The new $60,000 variant narrows the gap between expectations and reality. It still sits above the original target but undercuts prior trims.
Cyberbeast Price Reduction
Tesla lowered the Cyberbeast by $15,000. The new price is $100,000.
Performance figures:
• 0 to 62 mph in about 2.7 seconds
• Approximate weight of 3,025 kg
• Positioned as the highest-performance Cybertruck
Dimensions, Payload, and Towing
Size remains one of the truck’s defining traits.
• Length: 5.68 m
• Width with mirrors: 2.41 m
• Bed size: 1.83 m long, 1.22 m wide
• Payload: 1,134 kg
• Towing capacity: 4,990 kg
Sales Pressure and Strategy
Tesla faces slower-than-expected Cybertruck sales. Deliveries average roughly 5,000 units per quarter. Earlier internal targets suggested significantly higher volumes.
To stimulate demand, Tesla has:
• Expanded market availability
• Highlighted alternative use cases
• Adjusted pricing
Range and Performance of the AWD Model
The $60,000 AWD Cybertruck offers an estimated 325 miles of range. This is lower than the earlier single-motor version rated near 350 miles.
Other figures:
• Around 600 horsepower
• Top speed of 112 mph
• Improved traction from dual motors
Market Position
The Cybertruck continues to divide opinion on design. Pricing remains a central challenge. Competing electric pickups often offer longer range or lower entry prices.
The $60,000 trim shifts the value equation. The key question is demand elasticity. Will the lower price unlock higher sales volume?
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