BYD has entered into a partnership with Game Science, the producer of Black Myth: Wukong, as the new energy vehicle (NEV) maker ramps up its marketing efforts.
The company announced on October 20 that it has entered into a global strategic partnership with Black Myth: Wukong to become the exclusive automotive brand partner for the Chinese video game.
As part of the partnership, BYD and Game Science (Black Myth: Wukong) will work together to promote the scanning of Chinese heritage sites into digital assets to support future restoration efforts, according to an announcement from the NEV maker.
According to the report, The two companies will start this year by joining forces with local museums to digitally scan cultural artifacts, starting with Shanxi in northwest China, where the game is most heavily set.
The two sides will next announce plans to scan cultural relics in other provinces to help preserve monumental assets, BYD said.
Launched on August 20, Black Myth: Wukong is an action role-playing game inspired by the classic Chinese novel Journey to the West, with the story revolving around an anthropomorphic monkey modeled after the Monkey King in the novel.
The game is one of China’s rare successes in the field, with the number of concurrent players on Steam surpassing 1 million after just one hour of release. Three days after its launch, it sold more than 10 million copies worldwide.
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