Weltmeister Takes Major Step Toward Recovery With New Wenzhou Sales Subsidiary
Weltmeister, once a rising Chinese electric vehicle startup, is making a notable comeback after undergoing financial restructuring. The company has now established a new sales subsidiary in Wenzhou, a major coastal manufacturing hub in eastern China. According to Autohome, the new entity—ZhimaXing (Wenzhou) New Energy Vehicle Sales Co., Ltd.—marks a critical step in the brand’s revival.
Weltmeister invested 200 million yuan (approximately USD 27 million) into the sales company, which will manage vehicle sales, EV accessories, battery-swapping services, parts distribution, used-car brokerage, and the recycling of used EV batteries.
This strategic move coincides with the planned restart of production for the Weltmeister EX5 compact electric SUV and the Weltmeister E5 electric sedan—two core models before the company faced financial difficulties.
Restructuring Pushes Weltmeister Toward Production Restart
Earlier in 2025, Shenzhen Xiangfei Auto Sales Co. acquired Weltmeister’s key assets after a court-approved reorganisation. Under this restructuring plan, production of the EX5 and E5 is set to resume at the Wenzhou factory.
These two models were central to the brand’s early success, and their relaunch marks a major milestone. Weltmeister is targeting 10,000 to 20,000 units in output for 2025 as part of its phased comeback plan.
Weltmeister’s Five-Year Roadmap: New Models and Technology Expansion
To reestablish itself in China’s highly competitive EV market, Weltmeister has outlined an ambitious five-year development strategy. Key components include:
More than ten new models planned across sedans, SUVs, and MPVs
A mix of battery-electric and range-extended powertrains
A stronger focus on EV infrastructure, including battery-swapping
Expanding retail operations, parts distribution, and used-battery recycling through the new Wenzhou subsidiary
This roadmap is designed to serve a diverse range of consumer needs while reinforcing Weltmeister’s position as an innovative EV manufacturer.
A Look Back: From Early Success to Financial Struggles
Weltmeister entered the Chinese EV market aggressively, launching its first model, the EX5, in 2018. Despite early momentum, growing competition and financial challenges led to a major downturn. In 2023, the company began a bankruptcy restructuring process that significantly slowed operations.
Now, with renewed investment, a reorganized structure, and a revamped production strategy, Weltmeister is working to rebuild consumer trust and industry presence.
Can Weltmeister Reclaim Its Place in the EV Market?
The road ahead will not be easy. To regain stability, Weltmeister must ensure:
- Consistent production capacity
- Robust supply chain management
- Reliable after-sales service
- Strong consumer confidence in its revived EX5 and E5 models
The success of the new Wenzhou sales subsidiary—and the execution of its phased production restart—will ultimately determine whether Weltmeister can successfully reclaim its position in China’s fast-moving electric vehicle market.
