Lucid Motors has unveiled its Air cars for the 2024 model year. These new offers have a cheaper starting price and more customization possibilities in the hopes of attracting a larger audience.
Lucid Motors’ groundbreaking technology has made ripples in the EV business, but it has had difficulty reaching a wider audience. The corporation implemented a referral campaign to stimulate demand after the third-quarter report revealed expanding operating losses. However, Lucid achieved a big milestone in November when it released its second model, the Gravity SUV, which has the potential to become a hit in the United States.
The Lucid Air car is the company’s only offering for the time being, with the Gravity expected for production in late 2024. Lucid is upgrading its lineup and offering its most cheap Air models to yet to enhance sales in the coming year.
Customers will have additional options and flexibility when configuring their automobiles with the 2024 model year Air sedans. This is especially true for the lower-end Pure and Touring models. Some earlier Air models have been phased out, while existing trims now include some of its best features as standard or optional extras.
Peter Rawlinson, CEO and CTO of Lucid, said “This transforms the flexibility and choice for our customers while highlighting Lucid’s commitment to continuous improvement of the world’s most advanced and dynamic electric vehicles. By listening to owners and prospective customers, I’m delighted that we can now provide such compelling choices. For example, it’s now possible to order an Air Pure with massaging seats or even an Air Grand Touring with a metal roof.”
It all starts with a €72,100 rear-wheel-drive (RWD) version of the Air Pure, making it the most economical Lucid motors to date. While the 2024 Air Pure is only available in RWD, it’s important to compare its performance to the preceding all-wheel-drive (AWD) model:
| 2023 Air Pure AWD | 2024 Air Pure RWD |
| Max Power: 480 hp | Max Power: 430 hp |
| 0-60 mph: 3.8 seconds | 0-60 mph: 4.5 seconds |
| EPA Range (19″ wheels): 660 km | EPA Range (19″ wheels): 674 km |
| Price: €76,800 | Price: €72,100 |
The RWD version may have slightly less power and a slower 0-60 time, but it offers a similar range and comes at a lower price point. Additionally, customers can opt for the new Comfort & Convenience package, which includes features like a heated steering wheel, heated rear seats, soft-close doors, four-zone climate control, and power rear window sunshades.
The 2024 Air Touring model has also received some updates. It remains Lucid’s most affordable all-wheel-drive option, and its pricing is more attractive than its 2023 predecessor. Here’s a comparison between the two:
| 2023 Air Touring AWD | 2024 Air Touring AWD) |
| Max Power: 620 hp | Max Power: 620 hp |
| 0-60 mph: 3.4 seconds | 0-60 mph: 3.4 seconds |
| EPA Range (19″ wheels): 684 km | EPA Range (19″ wheels): 661 km |
| Price: €88,500 | Price: €80,000 |
The 2024 Air Touring is less expensive and has a somewhat shorter range than its 2023 predecessor. This shift is attributed to a revised EPA range testing technique, according to Lucid. However, at 661 km, it outperforms the majority of other EVs on the market.
The Performance version of the Grand Touring will not be offered in 2024. Instead, the business is striving to improve the basic Air Grand Touring’s powertrain and thermal performance. Although specifics like as battery capacity, EPA range, and cost have not been revealed, Lucid Motors intends to release this information in early 2024. The 2023 Air Grand Touring starts at €117,000, but the 2024 model is likely to be less expensive.
The 2024 Grand Touring will come standard with a body-colored aluminum roof, with the option to upgrade to a glass canopy. It also has the same base features as the Touring model, as well as several possible add-ons.
The 2024 model-year Air cars from Lucid Motors have cheaper costs and greater customization possibilities, making them more accessible to a wider audience. While some modifications, like the introduction of the RWD Pure and updates to the Touring model, are intriguing, the omission of the Grand Touring Performance raises concerns. Will a more powerful version be released to bridge the gap to the Sapphire?
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