BYD has released its first official teaser for two new flagship models, the Tang 9 full-size SUV and the Han 9 executive sedan. The models target the 200,000 to 300,000 yuan price range, equivalent to about 28,700 to 43,000 USD. BYD positions both vehicles above its current core lineup, with the goal of moving into the lower end of the luxury market. The official unveil is planned for the first half of 2026.
Launch Timing and Naming Status
BYD has not confirmed launch dates for either model. The company has opened a public naming campaign, inviting users to submit suggestions for both vehicles. This approach signals early-stage market positioning rather than a near-term sales launch.
Powertrain Strategy and Platform
Both the Tang 9 and Han 9 will offer battery electric and plug-in hybrid variants. Chinese outlet Autohome reports that both models use an 800V high-voltage architecture. This setup supports faster charging and higher power output, aligning the vehicles with newer premium EV standards in China.
BYD states that the two models will introduce its latest full-stack technology package. The company has not released detailed specifications yet, but the wording suggests upgrades across power electronics, software, and driver assistance systems.
Advanced Driver Assistance Hardware
Teaser images confirm roof-mounted lidar on both vehicles. This points to a high-level advanced driver assistance system, likely positioned above the current DiPilot offerings used in existing BYD models. Lidar placement indicates a focus on highway and urban navigation features rather than basic assist functions.
Tang 9 Design and Size
The Tang 9 serves as the production version of the Dynasty-D concept SUV shown at the 2025 Shanghai Auto Show. Autohome reports a length exceeding 5.2 meters, placing it firmly in the full-size SUV category.
Spy images shared by Difans, a BYD enthusiast community, show design elements carried over from the concept. These include a chrome trim strip running above the window line into the D-pillar and dual chrome accents on the B-pillar. The overall profile emphasizes length and visual weight, consistent with its flagship role.
Han 9 Size Expectations
The Han 9 sedan is expected to exceed 5.1 meters in length. Its wheelbase is projected to reach around 3.1 meters, which places it in the executive sedan class. This positions the Han 9 above the current Han models in rear-seat space and ride comfort.
Brand Context and Sales Background
As of November 2025, cumulative sales of the Han and Tang series have exceeded 1.93 million units. BYD appears to use this installed base to justify a higher-priced extension of both nameplates rather than launching an entirely new luxury brand.
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