BYD Song Ultra EV Sees Strong Early Demand
The BYD Song Ultra EV recorded strong early demand in China, reaching an average of 15 orders per store within 72 hours of launch. The model entered the market on March 26 and quickly drew attention in major urban markets.
At the same time, the BYD Sealion 06 EV emerged as its main rival, with many buyers comparing both vehicles before making a decision.
Price, Range, and Fast Charging
The Song Ultra EV is priced between 151,900 and 179,900 yuan, placing it in the mid-size electric SUV segment.
Key specs:
- Up to 710 km CLTC range
- 10% to 97% charge in 9 minutes
- Continuous damping system for improved ride comfort
These figures position it directly against models like the Tesla Model Y and XPeng G6 in range and charging speed.
Order Trends and Buyer Profile
Data from CarFans shows clear demand patterns:
- 15 orders per store on average
- 40% increase in dealership traffic
- Strong demand in tier 1 and tier 2 cities
Buyer breakdown:
- Age group: 35 to 45 years
- Female buyers: 30%
- Trade-in usage: 70%
These numbers show strong appeal among experienced car buyers upgrading to EVs.
Popular Variants and Features
Buyers show clear preferences in configuration:
- 75% choose the Transcend Edition
- 70% select the 710 km long-range version
- 45% add DiPilot 300 driver assistance package
The DiPilot 300 system includes:
- LiDAR sensor
- 254 TOPS computing chip
- Price: 9,900 yuan
This highlights strong demand for advanced driver assistance features.
Color Choices and Competition
Top color choices:
- Beige
- Purple
- White
Around 50% of buyers cross-shop the Song Ultra EV with the BYD Sealion 06 EV, showing direct internal competition within BYD’s lineup.
Other key rivals include:
The Song Ultra EV delivers strong early sales and high showroom traffic. At the same time, overlap with the BYD Sealion 06 EV shows internal competition remains a factor in BYD’s expanding EV lineup.
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