When most people think of Ferrari, they imagine the thrilling roar of a 12-cylinder engine — not the quiet hum of an electric motor. But times are changing, and even this legendary Italian supercar brand is embracing the electric revolution.
Benedetto Vigna, CEO of Ferrari NV, recently took an early prototype of Ferrari’s first fully electric car for a private test drive. Although Vigna refrained from sharing specific details in his interview with Bloomberg, he offered a teasing comment:
“I like it a lot, and I’m happy because you cannot see what I’m seeing in my memory.”
Ferrari’s Transition to Electric Power
Famous for its iconic V12 engines, Ferrari is now at a pivotal point in its history. Since joining from chipmaker STMicroelectronics two years ago, Vigna has emphasized that there is no hesitation within Ferrari to innovate. Instead, he describes a company atmosphere filled with “strong enthusiasm” and “ingenuity” across research, development, and production teams.
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While the upcoming EV will be Ferrari’s first pure electric model, the brand is no stranger to electrification. In the second quarter of 2025, hybrid Ferraris accounted for 43% of total deliveries — a figure that’s rapidly approaching Ferrari’s earlier projection of 55% by 2026. The pace of innovation at Maranello is clearly accelerating faster than expected.
Balancing Tradition and Innovation
Historically, brands like Ferrari and Lamborghini have enjoyed exemptions from strict emission laws due to their limited production volumes and the EU’s relaxed stance on e-fuels. However, shifting consumer preferences are now driving change. Wealthy buyers are increasingly conscious of sustainability and want electric Ferraris that deliver the same performance and emotion as their combustion-engine counterparts.
Even rival Lamborghini is adapting, recently previewing its four-seat electric concept, the Lanzador, slated for a 2028 debut.
Inside Ferrari’s Electric Vision
Ferrari’s move toward electrification goes far beyond a single model. Behind the scenes, the company has already selected a battery cell supplier, though Vigna declined to name them, citing “competence and innovation” as key selection criteria.
According to Vigna, Ferrari is developing crucial EV components in-house — including battery packs, electric motors, electronics, and assembly systems. The first electric Ferrari will undergo a rigorous testing process, evolving from early test mules to full production prototypes before its official reveal in late 2025.
A New Era Begins in Maranello
To bring this vision to life, Ferrari is constructing a new state-of-the-art production facility in Maranello, northern Italy. Scheduled to open in June 2024, this plant will serve as the home of both hybrid and electric Ferraris — marking a monumental step toward the brand’s electrified future.
As Ferrari prepares to redefine what it means to be a supercar in the electric age, one thing remains certain: the passion, performance, and prestige that define Ferrari will continue to thrive — just powered by silence instead of sound.
