Tesla has announced a $4,000 price drop for its contentious “Full Self-Driving” (FSD) software package. While some perceive this as a vote of confidence in the technology, others see it as a desperate effort to promote sales as the firm struggles.
The FSD function, which promises to someday make Teslas completely autonomous, now costs $8,000 in the United States and CAD 11,000 in Canada. The price reduction also removes the $6,000 “Enhanced Autopilot” option, making FSD a more appealing proposition.
Tesla just reduced its monthly FSD subscription cost from $199 to only $99. Tesla recently announced car pricing reductions, marking the latest in a string of cost-conscious measures.
The North American price decline has not extended to other regions. Interestingly, European pricing, which was previously lower than in the US, now occasionally exceeds the new FSD cost in America, despite the system’s restricted capabilities outside of the US.
CEO Elon Musk has frequently stated that FSD’s worth would rise as its capabilities improve, even implying that Tesla’s robotaxi potential may lead to appreciating assets. When it comes to trade-ins, however, Tesla appears to be less secure in its high price.
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