The introduction of Great Wall Motor’s (GWM) first supercar is scheduled for the end of 2026. Wei Jianjun, the chairman of the company, called it “China’s first true sports car,” adding that it has been in development for over four years, according to Auto-home.
GWM’s New Ultra Luxury Division
Under Wei’s leadership, GWM’s Ultra Luxury Vehicle Business Group is driving the ambitious initiative. Zhang Xiaobo is the CTO, and Song Dongxian, a former vice president of technology, has been named CEO. GWM has also brought in international talent for engineering and design to bolster the project.
GWM filed for a trademark earlier this year under the name “Zixin Auto” (自信汽车, which translates to “Confidence Auto”). According to reports, this sub-brand may compete with BYD’s Yangwang in the ultra-luxury market niche.
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First Public Appearance
When GWM celebrated its 35th anniversary in July 2025, the first teaser was released. Speculation regarding its supercar design was stoked when a covered prototype with broad fenders and an aggressive stance was spotted in the background.
Benchmarking Ferrari and Other Supercars
Wu Huixiao, CTO of GWM, claims that the company has made the Ferrari SF90 its standard. According to industry insiders, the vehicle might have a plug-in hybrid system with a self-developed 4.0T twin-turbo V8 engine and electric motor.
Expected Performance
- Power Output: ~1,000 hp (combined)
- 0–100 km/h: Under 3 seconds
- Top Speed: Over 350 km/h
Should these figures come to pass, GWM’s supercar would directly compete with European powerhouses like Lamborghini, Porsche, and Ferrari—at a fraction of the price.
Pricing Strategy
According to market analysts, the GWM supercar might cost about 2 million yuan (~$280,000), which is almost half as much as a Ferrari SF90 in China. GWM would be positioned as a disruptive force in the high-performance market thanks to its aggressive pricing.
Design and Innovation
Advanced materials, improved aerodynamics, and a design that combines Chinese cultural aesthetics with global influences are all anticipated features of the supercar.
This action marks a daring brand shift for GWM, which has historically been known for SUVs and pickups. It also shows how Chinese automakers are becoming more eager to compete globally in the luxury and performance markets, joining competitors like Xiaomi’s SU7 Ultra and BYD‘s Yangwang U9.
How GWM’s Supercar Fits Into the Market
If the final specs hold true, GWM’s new model will enter an exclusive club of V8 plug-in hybrid supercars, joining:
- Porsche 918 Spyder
- Koenigsegg Regera
- New hybrid V8 models from Ferrari, Lamborghini, and Aston Martin
The upcoming GWM supercar is a statement rather than merely a car. It draws attention to GWM’s transformation from a conventional SUV manufacturer to a rival in the market for ultra-luxury performance cars. GWM may redefine what a Chinese supercar can accomplish on the international scene with its innovative engineering, daring design, and affordable prices.
